Staging draft · not for publication · prize values, dates and phone TBC
CFC logo
to come
At Home Inner SanctumCount me in ➔Results ➔
Chance to win · Drawn 25 October 2027

At Home
Inner SanctumFor four. Season 2028

One winner and three guests go where very few of the Carlton faithful ever go: the coach’s address, a photo on the ground, the guard of honour, premium seats, and if the Blues win, the rooms for the song. Plus a spin of the wheel for a chance at $100,000. And much more.

The Carlton Member Value Program

Your option, and every draw with it

Memberfy, in partnership with the Carlton Football Club, brings members the Carlton Member Value Program (MVP): discounts and cashback rewards across hundreds of offers from great Australian brands. Take up the MVP during the campaign and your entry into the prize draws on this page comes with it.

Your option
$130
Individual · 12 months’ access
Individual access to the Carlton MVP for 12 months, GST inclusive. Your entry into every draw on this page is taken with it.
The major prize · for four

Your day. The runsheet.

A 2028 home game, from the coach’s address to the final siren, for you and three guests. This is not a ticket. It is a runsheet.

BEFORE THE BOUNCE

The coach’s address

Four of you, inside the preparation: a pre-match address from a Carlton assistant coach, with insights usually reserved for players and staff.

Club artwork to come
ON THE GROUND

Your photo on the turf

Step onto the ground for a photo that will last a lifetime.

Club artwork to come
THE TEAM RUNS OUT

Guard of honour

All four of you form part of the guard of honour and feel the roar as the Blues run out beside you.

Club artwork to come
THE GAME

Premium seats and hospitality

Watch the match from premium seating with hospitality through the game.

Club artwork to come
FINAL SIREN

The song, in the rooms

Should the Blues win, head into the changing rooms and belt out the song with the team.

Club artwork to come
Included with At Home Inner Sanctum

The cash prize

$100,000

The spin comes with the At Home Inner Sanctum draw: its winner spins the wheel for a 1 in 250 shot at $100,000, with a guaranteed $1,000 consolation prize.

Inner Sanctum winner: 1 in 250 chance of $100,000Inner Sanctum winner: $1,000 minimum cash prize
SPIN
Also on this page · drawn 25 October 2027

VIP Matchday

Your entry is also in the draw for a 2028 VIP match day for two.

BEFORE THE GAME

Warm up, from ground level

Watch the team warm up from ground level, closer than anyone in the stands.

Club artwork to come
THE TEAM RUNS OUT

Guard of honour

Take your place in the guard of honour as the players run out for the game.

Club artwork to come
FIRST BOUNCE

Premium seats, sorted

Settle into premium seating and watch the Blues go to work.

Club artwork to come
Carlton · Official Club Promotion
At Home Inner Sanctum
Holder
You + 3 guests
The address
Assistant coach
Guard of honour
On the ground
Seating
Premium + hospitality
The song
In the rooms*
Cash prize
Included
*Rooms access subject to a Carlton win. Club-controlled elements subject to club and AFL operational requirements on the day.
Drawn
25 Oct 2027
Season
2028

And that’s still not all

Your entry also puts you in the running to win:

Training session & IKON Park tour

Exclusive access to a Carlton training session for two, with a tour of IKON Park including the club museum.

Drawn: 25 October 2027

2028 team photo

Your place in the official 2028 Carlton team photo. Sit with the squad, keep the print.

Drawn: 25 October 2027

Signed team ball

A ball signed by the Carlton player group.

Drawn: 25 October 2027

Mascot for a day

A Mascot for a Day experience at a 2028 home game: the kids run through the banner with the team.

Drawn: 25 October 2027
MVP benefits

Back the Blues and save on everyday items

The Carlton MVP gives eligible members the opportunity to potentially save hundreds of dollars a year without changing their spending habits: discounts and cashback rewards spanning hundreds of offers from a long list of great Australian brands. Popular examples include:

Groceries & food

Make food shopping easy with up to 4% off major supermarkets, plus up to 10% off meal services.

Travel

Travel in style with discounted corporate rates on flights, car rental, tours, insurance, and accommodation.

Electronics

Upgrade with up to 5% off at some of Australia’s major electronics retailers.

Home & lifestyle

Discounts, cashback, and special buys from your favourite big-name home and lifestyle brands.

Fashion & style

Keep on top of the latest trends with up to 12% cashback all the time, plus great seasonal offers.

Hobbies & entertainment

Get outdoors or curl up at home with up to 12% cashback on a wide variety of brands.

Beauty & wellbeing

Up to 6% cashback on popular beauty brands, plus up to 25% off health and wellness stores.

Toys & essentials

Get everything you need for the little ones with up to 5% cashback.

Foundation artwork to come
Feature Community Partner

The Carlton Foundation

The Carlton Foundation is the Feature Community Partner of this campaign. The Foundation exists to support Carlton’s commitment to be more than just a football club, backing football excellence, community programs, facilities and the celebration of the club’s heritage. Learn more about its work at foundation.carltonfc.com.au.

Count me in

This promotion is for the Carlton Football Club and by invitation only. The Carlton MVP is taken up over the phone: confirm your details below and a representative will be in touch, or call us on 13XX XXX XXX.

Entries Have Closed

Entries closed at 11:59pm on 22 October 2027.

Competition Closed

Thank you to all those who supported the Carlton Football Club through this promotion, please join us in congratulating our winners.

Winners are being contacted and will be announced soon. Results will be published on the terms pages.

Draw Information

All prizes are drawn on 25 October 2027. All winners will be phoned and advised in writing, and every entrant will be notified of the results by SMS. Good luck and go Blues!

All prizes have been drawn. All entrants have been notified of the results by SMS. Winners have been contacted by phone and in writing. Thank you for supporting the Carlton Football Club, and go Blues!

Terms & Conditions

Open to Australian residents (excluding ACT & SA) who are Carlton Football Club members, past or present, aged 18 or over, by invitation only. One entry is taken per eligible purchase of the Carlton Member Value Program as defined in full terms, maximum 5 entries per person. Competitions open 01/03/2027 at 9:00am (AEDT) and close 22/10/2027 at 11:59pm (AEDT). All draws are held at 12pm (AEDT) on 25/10/2027 at the Promoter’s premises, address below. At Home Inner Sanctum: the major prize winner will have a 1 in 250 chance of winning $100,000 when spinning the digital wheel, with a $1,000 consolation prize; total prize pool valued at up to $105,500 (including GST). VIP Matchday: total prize pool valued at $1,600 (including GST). Minor Prize Draw: total prize pool valued at $5,600 (including GST). Full terms for every promotion on this page: www.bluesmvp.com.au/sanctum/terms. Prize elements that depend on club or AFL operations, or on an event proceeding, are subject to those requirements and may change. If any prize element cannot be provided, the Promoter may substitute another of equal or higher value. Winners are notified by phone and in writing, every entrant is notified of the results by SMS, and winners are published on the relevant terms page on 01/11/2027 for 30 days. The Promoter is ContactCloud Technology Solutions Pty Ltd T/A Memberfy (ABN 46 611 504 100) of Level 1/41–43 Stewart St, Richmond, VIC 3121. NSW Authority No. TP/04277 (TBC).